Yahoo! announced earlier today that it has penned a deal with Google ads management that will allow the
Internet giant to display Google Adsense on its
Web properties. Under the deal, Google Adsense will show up on
Yahoo’s various
websites.
According to the announcement, the deal is a non-exclusive global agreement between Yahoo! and
Google ads management. The Google Adsense ads will appear on both co-branded and Yahoo! sites, and will include both Google’s
AdMob and
AdSense for
Content. As a result, Google ads management will have more places around the Web to plant its
advertisements, and Yahoo! will have more advertisements to display.
Says Yahoo!, the deal will allow it to expand its network, and in doing so will provide its users with better, more meaningful advertisements. Visitors to various Yahoo! websites won’t notice any changes in advertisements and how they look, the company says.
Back on January 25, Yahoo’s CEO
Marissa Mayer, who joined the company in July 2012, gave an interview in which she said that because the company doesn’t make hardware, a browser, social network, or other such things, it is able to form strong partnerships with other companies.
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